diff --git a/ecash.html b/ecash.html
--- a/ecash.html
+++ b/ecash.html
@@ -8,7 +8,7 @@
     {% include upgrade-notice.html %}
     <div class="upgrade-details-section">
       <h2>Rebrand Announcement</h2>
-      <p>On July 1st, 2021, BCHA will be rebranded to "eCash".</p>
+      <p>On July 1st, 2021, at 12:00 noon UTC, BCHA will be rebranded to "eCash".</p>
       <p>For more information see <a href="https://e.cash">e.cash</a>.</p>
       <p>For direct support, please contact us at: <a href="mailto:support@bitcoinabc.org">support@bitcoinabc.org</a>.</p>
     </div>