diff --git a/ecash.html b/ecash.html
--- a/ecash.html
+++ b/ecash.html
@@ -16,7 +16,7 @@
     <div class="bcha-section">
       <h2>Here’s some of what’s happening:</h2>
       <ul>
-        <li>Bitcoin Cash ABC (BCHA) will rebrand to eCash (XEC)</li>
+        <li>On July 1, 2021 at 12:00 noon UTC, Bitcoin Cash ABC (BCHA) will rebrand to eCash (XEC)</li>
         <li>The primary unit will be bits (2 decimal places) instead of BCHA (8 decimal places, the legacy default used by both Bitcoin and Bitcoin Cash)</li>
         <ul>
           <li>1 BCHA = 1,000,000 XEC</li>